OTT Video Content Monetization Checklist - YuktaMedia

June 24th, 2020

OTT Video Content Monetization Checklist

Here’s the approach that OTT / CTV / Gaming and Mobile Publishers should take in order to take control of their inventory monetization:

1] Solution and Technical Architecture:

It is critical to understand the entire ad serving flow and its various aspects. For example:

  • How is the ad sever being called?
  • Where are video assets stored?
  • Where are price floors set up?
  • Where are cue points / ad calls set up?
  • How many hops are there between ad call and creative delivery?
  • Where are campaigns set up?
  • Where is optimization done?
  • What are the various discrepancy points, etc.?

2] Cost Structure:

  • Ad serving costs
  • Platform fees
  • Hosting costs

3] Demand Management:

  • Track total supply (ad inventory / ad opportunities)
  • Calculated current fill rate and fill mix (which type of demand and demand partners are buying inventory)
  • Following must be in place in order to take over Demand Management (Ad Sales):
    • Contacts with Brands and Agencies
      • Programmatic
      • Direct
    • Programmatic integrations with DSPs to sell ads using programmatic channels
    • Controls to prioritize campaigns (Header bidding / Waterfalls) and set price floors

4] Reporting and Analytics:

  • Holistic tracking of supply across all channels
  • Track Revenue, eCPM, Fill, Profitability, Discrepancy by Channel, Demand Partner, Inventory Type, Geo, etc.
  • Track campaign fulfillment:
    • Pacing
    • Performance
    • Discrepancy
  • Demand Partner (Agency / DSP) performance
  • Billing and revenue reconciliation

Need more information? Contact me at

Leave a Reply

Your email address will not be published. Required fields are marked *

Aditya Bhelande

Aditya Bhelande

Aditya is the founder & managing partner at YuktaMedia. He has rich global experience in Digital Media having worked with large Publisher and Media Houses. That paired with deep technical knowledge of enterprise systems has let him found and lead YuktaMedia and create and drive the YuktaOne platform.

person describing yuktaone's features

Discover how YuktaOne Media ERP addresses your Ad and Revenue Ops challenges

Schedule a free demo and learn from our Ad & Revenue operations experts.


Trust their word for us.

YuktaMedia’s knowledgeable and experienced Ad Ops team has provided unparalleled support for Rotana sites by leveraging YuktaOne Media ERP for automated real-time reporting, revenue tracking, campaign pacing, performance and delivery.

Abir El Naboulsi

Sales Strategy Partner

“Working with the Yuktamedia team has given our company the extra support we needed to expand our business. The YuktaOne platform has reduced reporting hours significantly, allowing our internal team more time to focus on other initiatives. And our partners love having instant access to their data through a clean UI. We’ve worked with several outsourced teams over the years and Yuktamedia stands out because of their dedication to our success. It isn’t just about completing a task, Aditya’s team cares about producing quality results.”

Marisol Perez

Business Operations & Strategic
Partnerships | Digital Advertising

YuktaMedia has been an invaluable partner, helping us monitor our business KPIs with their platform. They build and maintain data connections quickly and they are very responsive to all our requests.

Jeffrey Wu

Senior Director, Global Operations

YuktaOne Media ERP has helped transform our client's business and has become an essential part of their ad and revenue operations. The Yukta team is knowledgeable, responsive and professional. We look to work with them whenever we can.

Stefanie Beach

Founder and CEO

Our beloved Clients

We're equiped to serve you here