Programmatic Analytics - Video Cast Episode 2 - YuktaMedia

Programmatic Analytics – Video Cast Episode 2

YuktaMedia is excited to introduce its second episode of the Video Cast Series. The objective of this series is to share our knowledge and expertise in the field of AdTech. Our in-house team members are leading professionals in the AdTech industry. The goal is to share our knowledge with you and especially in this episode you will get to know about Programmatic Analytics. Today’s Speaker Padamsinh Patil, Business Analyst Team Lead, YuktaMedia will share his thoughts on:

  • Do you know the Demand Partners that give you the highest and the lowest fill rate, eCPM, and revenue?
  • Do you know your missed opportunity / lost revenue for the last month?
  • What are your high-value pockets of inventories?
  • Do you know where your next revenue growth is going to come from?
  • If you are a Publisher; then how do you track your Revenue from various programmatic demand partners and direct campaigns?
  • Which KPIs are you tracking and how frequently do you monitor them?
  • Are you able to make business decisions based on that data and those KPIs?

In this video you will get to know about:

  1. What is Programmatic Revenue Analytics?
  2. Why should Publishers focus on Analytics?
  3. What is the need for an Analytics Dashboard?
  4. Reporting Best Practices for Publishers

Feel free to Contact Us for any help regarding your Programmatic Analytics and Reporting issues.

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Aditya Bhelande

Aditya Bhelande

Aditya is the founder & managing partner at YuktaMedia. He has rich global experience in Digital Media having worked with large Publisher and Media Houses. That paired with deep technical knowledge of enterprise systems has let him found and lead YuktaMedia and create and drive the YuktaOne platform.

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