Solving Publisher's Revenue Management Challenges - YuktaMedia

Solving Publisher’s Revenue Management Challenges

Nowadays, Publishers are not limited to use only direct campaigns as a revenue generation stream. They use multiple revenue generation streams such as: Programmatic, Direct, Open Auction, E-mail campaigns, Social Media etc.

In order to generate revenue, Publishers use different systems to execute their monetization strategy. All of their revenue data is spread across different systems. In order to find out the revenue spread across partners, Publishers need to collect reports, track important KPI’s from various systems to get a clear picture.

Manual reporting is time-consuming, prone to errors and lacks deep insights. In the age of real-time data, preparing reports manually will result into losing the most valuable resource – Time. Analysts should spend their most of the time for analysis rather than preparing reports manually.

We recommend Publishers to use data management platform for:

– Unified real-time data
– To save time and make data driven business decisions

Also, delays caused in billing and reconciliation leads to loss of revenue opportunities.

Watch YuktaMedia’s Founder and CEO Aditya Bhelande discussing about Solving Publisher’s Revenue Management Challenges in this short video.

Also, you can watch next short video explaining Do you Need a Data Aggregation Platform?

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Aditya Bhelande

Aditya Bhelande

Aditya is the founder & managing partner at YuktaMedia. He has rich global experience in Digital Media having worked with large Publishers and Media Houses. That paired with his deep technical knowledge of enterprise systems has led him to create and lead YuktaOne Media ERP for Publishers.

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YuktaMedia’s knowledgeable and experienced Ad Ops team has provided unparalleled support for Rotana sites by leveraging YuktaOne Media ERP for automated real-time reporting, revenue tracking, campaign pacing, performance and delivery.

Abir El Naboulsi

Sales Strategy Partner

“Working with the Yuktamedia team has given our company the extra support we needed to expand our business. The YuktaOne platform has reduced reporting hours significantly, allowing our internal team more time to focus on other initiatives. And our partners love having instant access to their data through a clean UI. We’ve worked with several outsourced teams over the years and Yuktamedia stands out because of their dedication to our success. It isn’t just about completing a task, Aditya’s team cares about producing quality results.”

Marisol Perez

Business Operations & Strategic
Partnerships | Digital Advertising

YuktaMedia has been an invaluable partner, helping us monitor our business KPIs with their platform. They build and maintain data connections quickly and they are very responsive to all our requests.

Jeffrey Wu

Senior Director, Global Operations

YuktaOne Media ERP has helped transform our client's business and has become an essential part of their ad and revenue operations. The Yukta team is knowledgeable, responsive and professional. We look to work with them whenever we can.

Stefanie Beach

Founder and CEO

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