Why must Publishers outsource their Ad Operations? - YuktaMedia

September 7th, 2022

Why must Publishers outsource their Ad Operations?

Why must Publishers outsource their Ad Operations

There are various activities and tasks which Publishers have to perform. The main task is to focus on creative content creation so that more and more audiences get attached to their platforms. With digital viewership going high, revenue from Online Ads is very important to Publishers. For maximizing the online ads revenue, Publishers must have proper Ad Operations implemented.

There are various reasons why Publishers must outsource their Ad Operations:

Reduce and control costs of Ad Operations

Outsourcing Ad Operations will certainly reduce your costs of hiring experts. We at YuktaMedia have an experienced and expert Ad Operations team that is ready to serve you. We can help you with:

1. Ads and Classifieds Marketplace

2. Programmatic Yield Management

3. Campaign Management

4. Revenue Management

5. Sales Management

6. Audience Management

7. Social Media Campaigns

8. Page Engagement Analytics

Outsourcing your Ad Operations will certainly reduce your costs and also you can control them as per your need. For example, if you need more resources then you can increase the work hours in outsourcing with ease.

Improve Publisher’s Focus

Publisher’s main focus is to produce content on a regular basis. The main reason why the audience comes to the Publisher’s website is the content. So creating creative, engaging content is what a Publisher must strive for. This must be their main business and operation goal.

Use team for other purposes

Instead of focusing on Ad Operations, you can use your resources and team for other purposes like getting clients on board, sales, and marketing. So using the team’s resources fruitfully will certainly help you to achieve results financially in aspects like sales, marketing, and operations.

Increase efficiency for some time-consuming functions that the Publisher may lack resources for

We have an experienced and expert Ad Operations Team. So if you are having any time-consuming functions in Ad Operations our team is happy to help you to solve your problems. So if you are lacking any resources, outsourcing is one of the best options for this problem. Rather than wasting time in finding a solution, getting us onboard will help you to solve your Ad Operations problems like finding Ad discrepancies and much more.

Use external resources as much as possible

External resources will certainly be useful to your organization in a long way. You can easily work with external resources which will help you to foster growth in your business. Publishers can focus on their other tasks and we will be glad to handle all of your Ad Operations.

Sharing risks with Partner Firm

In case of any problems in Ad Operations, you do certainly share risks with the outsourcing partner. It is always a good way to share the risks with a partner firm. With our team of Ad Operations you share the risk with us and as we are experts will certainly help you out in some of the most difficult situations like finding Ad discrepancies and handling your Yield Management.

Summing Up

So what are you waiting for? Outsource your Ad Operations to us and our experienced and Talented Ad Operations team will take care of it. Contact Us Now!

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Aditya Bhelande

Aditya Bhelande

Aditya is the founder & managing partner at YuktaMedia. He has rich global experience in Digital Media having worked with large Publisher and Media Houses. That paired with deep technical knowledge of enterprise systems has let him found and lead YuktaMedia and create and drive the YuktaOne platform.

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YuktaMedia’s knowledgeable and experienced Ad Ops team has provided unparalleled support for Rotana sites by leveraging YuktaOne Media ERP for automated real-time reporting, revenue tracking, campaign pacing, performance and delivery.

Abir El Naboulsi

Sales Strategy Partner

“Working with the Yuktamedia team has given our company the extra support we needed to expand our business. The YuktaOne platform has reduced reporting hours significantly, allowing our internal team more time to focus on other initiatives. And our partners love having instant access to their data through a clean UI. We’ve worked with several outsourced teams over the years and Yuktamedia stands out because of their dedication to our success. It isn’t just about completing a task, Aditya’s team cares about producing quality results.”

Marisol Perez

Business Operations & Strategic
Partnerships | Digital Advertising

YuktaMedia has been an invaluable partner, helping us monitor our business KPIs with their platform. They build and maintain data connections quickly and they are very responsive to all our requests.

Jeffrey Wu

Senior Director, Global Operations

YuktaOne Media ERP has helped transform our client's business and has become an essential part of their ad and revenue operations. The Yukta team is knowledgeable, responsive and professional. We look to work with them whenever we can.

Stefanie Beach

Founder and CEO

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